INDIE LAUNCH KIT

FOR THE STUDIO OF ONE

You built
the game.
Now make
the introduction.

The outreach part, already written. Emails, DMs and a launch-week plan for getting your game in front of streamers, press and communities.

Get the kit — $29 Read a sample

ONE-TIME PURCHASE   /   MADE FOR SOLO INDIE STUDIOS

15 email templates10 Discord / DM scripts07 day launch checklist+ Contact-finding guide

01 / THE LAST MILE

A finished game.
An empty draft.

You’ve fixed the bugs, cut the trailer and rewritten the store page. Now you’re staring at “Hi…” in an email to a streamer.

Indie Launch Kit gives you a place to start. Pick the right message, personalise the brackets and make one clear ask. Keep your launch moving.

02 / OPEN THE KIT

Small kit.
Properly equipped.

From the first cold pitch to the post-launch thank-you. Copy you can actually use.

1501 / INBOX

Emails for every introduction.

Streamer pitches, small press, YouTube, TikTok, podcasts and newsletters. Plus demo keys, follow-ups, wishlist reminders and launch-day updates.

Cold pitchFollow-upLaunch day
1002 / CHAT

Short messages. Clear asks.

Discord and DM scripts for creator intros, mod permission, key handovers and thank-yous. Built for a conversation, with room for your own voice.

DiscordCreator DMsCommunity
0703 / THE PLAN

Give launch week a structure.

A checklist from Day −7 through launch day. Prepare your store page, build your outreach list, send pitches, organise keys and follow up.

PrepareReach outGo live

03 / TRY THE WORDS

No mystery.
Here’s an email.

This is the cold streamer pitch from the free sample. A short introduction, a playable link and a low-pressure ask.

  1. 01 Choose someone who plays your genre.
  2. 02 Replace every [placeholder].
  3. 03 Add a personal line. Then send.
Get both free templates

04 / YOUR NEXT MOVE

Back to making
your game.

Get the words and the plan in one practical pack. Personalise the details, send the message and get on with the work you love.

The full kit

INDIE LAUNCH KIT
$29

USD
One-time purchase

  • 15 ready-to-personalise email templates
  • 10 Discord / DM scripts
  • 7-day launch checklist
  • Public contact-finding guide
Buy Indie Launch Kit

ONE KIT. NO SUBSCRIPTION.

START WITH TWO. ON US.

Try your first introduction.

Get the cold streamer pitch and Discord mod intro. Read them, personalise them, put them to work.

Free to read and use. Your two templates open on the next page.

05 / GOOD QUESTIONS

A few things
before you go.

Who is this for?

Solo indie developers and small studios handling their own game launch. The kit covers outreach to streamers, press, creators and Discord communities.

What do I need to personalise?

Replace every square-bracket placeholder with your game name, hook, links and details. Add a real reason the game fits the recipient’s channel or audience, and check the message before sending.

How is the free sample different?

The sample has two complete emails: a cold streamer pitch and a Discord mod intro. The $29 kit includes 15 emails in total, 10 Discord / DM scripts, the 7-day checklist and the contact-finding guide.

Does this include a list of contacts?

It includes a guide to finding public, intended-for-contact details. You build a relevant list for your game using creator bios, Steam and itch.io links, and press contact pages.

Will this guarantee coverage?

No. Coverage depends on audience fit, timing and the game itself. The kit helps you write a clear introduction and organise your outreach. Keep it personal, follow up once at most and respect a no.

Is this a subscription?

No. The full Indie Launch Kit is a one-time $29 purchase.